What does the AI video production workflow look like step by step?
The 5 steps below are the workflow teams run inside Avocado AI, from the first product photo to the exported variant set.
- 01
Set up Brand DNA with your product photos
Upload your product photos and references to Brand DNA so every shot in the production carries the brand identity.
- 02
Generate the shot list in Flows
Use Seedance 2.0 for cinematic pack shots, Kling for stylized social, Veo 3.1 for brand film, and AI UGC for social proof. All on the same canvas.
- 03
Add voiceover and music
Generate voiceover with voice generation or voice cloning. Produce a music bed in Audio Studio. Both live next to the shots on the canvas.
- 04
Cut and finish in Director mode
Assemble the shots in the Director mode timeline. Arrange, trim, and cut them, and add the music track. Director mode reads the clips straight from the Flow.
- 05
Export at platform specs
Director mode exports at 9:16, 16:9, or 1:1 for TikTok, Reels, YouTube, Shopify, and paid social. One session from brief to delivery.
Which Avocado AI tools does AI video production use?
7 tools cover the whole AI video production workflow. They share one credit pool and one gallery, so nothing is exported between steps.
| Tool | Role in this workflow |
|---|---|
| Brand DNA | Products, references, visual direction, tone and rules every tool reads |
| Image workbench | Prompt or edit your own product photo, up to 4 variations per run, upscale |
| Video workbench | Text to video, animate a still, start and end frames, reference and motion control |
| UGC Studio | Creator looks, script to talking video, your product in the creator's hand |
| Audio Studio | Voiceovers, designed and cloned voices, music beds and sound effects |
| Flows | Chain steps on one canvas, run them in one click, cut a commercial in Director mode |
| Super Agent | Plans, creates on brand and publishes or schedules after your approval (Growth and Pro) |
Video production is expensive. A single product video traditionally costs thousands of euros when you account for the studio, the crew, the talent, the equipment, and the post-production. For a brand running ten products across four platforms, the cost compounds every quarter. AI video production promises to cut that cost, but most AI tools cannot deliver the product fidelity that real campaigns require.
Avocado AI is the workspace built for production-grade AI video. Brand DNA locks the product identity. Top video models generate the motion. Voice, music, and finishing all live in the same session. The output is not a creative experiment. It is platform-ready video built for ad review and brand review.
Top video models for production flexibility
Different production needs call for different motion styles. A pack shot needs controlled cinematic movement. A lifestyle cut needs stylized social motion. A brand film needs narrative motion with native audio. A social proof clip needs talking-head UGC. Avocado gives you Seedance 2.0 for cinematic control, Seedance 2.5 for longer shots up to 30 seconds, Kling 3.0 for stylized social up to 4K, Veo 3.1 for brand film with native audio, and MiniMax H3 MAX for more motion options. Pick the model per shot, generate on the same canvas, and assemble in Director mode.
Brand DNA for production-grade consistency
The reason most AI video tools fail at production is product drift. Each generation looks slightly different, and when you assemble a multi-shot sequence, the viewer sees five different products. Brand DNA holds your product photos and references. Every video generation starts from a brand-accurate still as the first frame. The product carries from still into motion with the fidelity intact across every shot in the production.
The production pipeline in one workspace
Traditional video production chains the studio shoot, the edit suite, the voiceover booth, the music library, and the export house into a linear pipeline. Each stage is a separate vendor or tool. Avocado collapses that pipeline into one workspace. Generate the shots in Flows. Record the voiceover with voice generation or voice cloning. Produce the music bed in Audio Studio. Finish the cut in Director mode. Export at platform specs. One session from brief to delivery.
AI UGC as part of the production mix
UGC is no longer a nice-to-have. It is a production requirement for social-first brands. Avocado includes AI UGC creators inside the same workspace as the cinematic production. Generate the talking-head clip, the wear-and-show variant, and the use-and-show clip, all referencing your real product from Brand DNA. The UGC sits next to the cinematic hero on the canvas, ready to be cut into the production.
Multiplayer for the production team
A production run involves multiple stakeholders. The creative director owns the vision. The brand manager owns the voice. The performance marketer owns the variant test. In Avocado, all three open the same Flows canvas, review shots together, and assemble the production live. Super Agent holds brand context across hours and generates new shots on demand.
Why the credit pool changes the production math
A single production run needs shots, voice, music, and finishing. The credit math compounds quickly across a separate tool chain. Avocado pools credits across all of those into one plan starting at 19.99 euros per month. The marginal cost of an additional shot inside Avocado is often lower than buying that same shot across four separate subscriptions. For a brand running production weekly, the savings compound fast.
Flows for repeatable production runs
Avocado includes Flows, an automation layer that turns a production run into a repeatable pipeline. Set up a flow once: generate the shot list, produce clips from multiple models, add voiceover and music, finish in Director mode, and export at every platform spec. Run the flow for each new production brief, and the pipeline repeats with consistent output. For a brand running production weekly, Flows removes the manual setup that eats a full day per run and keeps the quality consistent across cycles.
Super Agent also helps with production planning. Describe the production goal in one sentence, and Super Agent drafts a shot list with visual direction cues for each shot in the sequence. The creative director reviews the shot list on the canvas, adjusts the sequence, and then generates each shot from the Brand DNA product references. This turns a multi-day pre-production process into a single session, and the brand consistency holds because every shot references the same Brand DNA.
