Set up Brand DNA
Brand DNA stores your products, references, visual direction, tone and rules so every image, video and Super Agent brief stays on brand.
Brand DNA is where you save what makes your brand yours: products, reference images, visual direction, tone of voice and rules. Set it up once at Brand DNA and Avocado AI can carry that context into your work, including every Super Agent brief.
What does Brand DNA store?
- Products: the items you sell, with their photos.
- References: images that show the look you want.
- Visual direction: colours, style and composition cues.
- Tone: how your brand sounds in captions and scripts.
- Rules: things to always do or never do.
How do I set it up?
Open Brand DNA in the app and fill in each section. You do not have to start from a blank page:
- Your brand can be extracted from your website.
- A product can be extracted from its product page.
Review what was pulled in, fix anything that is off, and save.
How is Brand DNA used?
When you work with Super Agent, it carries Brand DNA into every brief, so the images, videos and posts it makes follow your products and rules. Agents connected through the Avocado MCP server can apply your brand layer through the same tools.
In Studio, the most reliable way to keep a real product in the shot is to attach its product photo as the source image. See Create and edit images.
Several brands
The Pro plan adds multiple brand personas, which suits agencies and teams that run more than one brand. See Pricing for what each plan includes.
Tips for better results
- Use clean, well lit product photos.
- Keep rules short and specific.
- Add a few strong reference images rather than many weak ones.
- Update Brand DNA when you launch a new product.
Quick answers
Do I have to fill in everything?
No. Start with your products and a few references, then add tone and rules over time.
Can Avocado AI read my website?
Yes. Your brand can be extracted from your website and products from their product pages. Always review the result.
Does Super Agent use Brand DNA?
Yes. Super Agent carries Brand DNA into every brief.
Can I manage more than one brand?
Pro adds multiple brand personas.