Updated October 2026 | 60-word TL;DR: Avocado AI's Super Agent turns a product URL or brand brief into on-brand images, videos, UGC clips and captions, then schedules and publishes them after your approval. This tutorial walks through the full workflow from Brand DNA setup to live Meta Ads, aimed at ecommerce and DTC brands running their own creative.
Jump to:
- What is Super Agent?
- Prerequisites
- Step 1: Set Up Brand DNA
- Step 2: Add Your Product
- Step 3: Generate a Product Ad Set
- Step 4: Review and Approve Creatives
- Step 5: Schedule, Publish, or Launch Ads
- How This Compares to Dedicated Ad Tools
- FAQ
- Start with Avocado AI
What is Super Agent?
Super Agent is Avocado AI's autonomous marketing teammate, available on the Growth plan (EUR 99/month) and Pro plan (EUR 249/month). It does not just generate a single image or video. It plans campaigns, creates on-brand media across multiple formats, writes captions, and schedules everything to your connected social accounts for approval.
For product ads specifically, Super Agent has a built-in "product ad set" skill that takes a product, generates image ads, video ads, UGC clips with creator actors, and matching audio, then packages them as a ready-to-review campaign.
You talk to it through the Avocado web app, Slack, or Telegram. Every publish, schedule and ad launch requires your explicit approval first.
Prerequisites
Before you start, make sure you have:
- An Avocado Growth or Pro plan (EUR 99 or EUR 249/month). Super Agent is not available on Intro or Starter.
- The Connectors add-on (EUR 29/month) if you want to publish or schedule to Instagram, Facebook, TikTok, LinkedIn, Threads, or X, or run Meta Ads.
- A website URL or brand guidelines PDF for Brand DNA setup.
- At least one product with images or a product page URL.
Plans start at EUR 19.99/month for Studio and Flows access, but the Super Agent workflow described here requires Growth or Pro. Credits roll over up to one year and top-ups are available anytime.
Step 1: Set Up Brand DNA
Brand DNA is the foundation. It tells Super Agent who you are, how you look, and what tone to use across every asset it creates.
How to set it up:
- Open Super Agent in the Avocado web app.
- Paste your website URL or upload a brand guidelines PDF.
- Super Agent extracts your brand name, mission, target audience, visual direction, tone of voice, and product catalog.
- Review the extracted profile. Edit anything that is off.
- Optionally lock a visual style. This pins the look (palette, composition, lighting) so every future generation stays consistent.
Brand DNA carries across everything: images, videos, UGC clips, captions, and ad copy. You set it once and Super Agent remembers it.
Pro tip: If you serve multiple brands or clients, the Pro plan supports multiple brand personas. Each gets its own Brand DNA, content calendar, and project space.
Step 2: Add Your Product
Super Agent works best when it knows your product in detail.
Option A: Paste a product page URL. Super Agent scrapes the page, pulls product images, name, price, and key features, and saves them as a remembered product under your Brand DNA.
Option B: Upload images manually. Drop product photos into a project and tell Super Agent what the product is.
Option C: Generate product images first. Use the AI image generator in Studio to create product shots, then reference them in your Super Agent chat.
Once a product is saved, you can reuse it across future ad sets without re-uploading. This is especially useful for brands running campaigns across multiple SKUs.
Step 3: Generate a Product Ad Set
This is where Super Agent does the heavy lifting.
Tell it what you need. A natural-language prompt works:
"Create a product ad set for my vitamin C serum. Target audience is women 25-40 interested in skincare. I need image ads for Instagram feed, a 15-second video ad, and a UGC clip with a creator holding the product."
Super Agent will:
- Generate image ads using the image workbench, applying your Brand DNA's visual direction.
- Generate a video ad using the video workbench, with motion, transitions and pacing matched to the platform.
- Create a UGC clip using the UGC studio, with a ready-made creator actor holding your actual product. Formats: 9:16, 1:1, or 16:9, up to 30 seconds.
- Write captions for each platform, matching your tone.
- Add audio using Audio Studio (Fish Audio S2 Pro voices by default for voiceovers, or music beds from MiniMax Music 3 or ElevenLabs Music).
Everything lands in a single project room with a preview of each asset.
Credit costs to expect:
| Asset type | Approximate credits |
|---|---|
| Image ad (GPT Image 2.5 Flare, low quality) | 1 credit per image |
| Video ad (Seedance 2.5, 4s at 480p) | ~7 credits |
| UGC clip (Fast UGC engine, 5-15s) | ~5-8 credits |
| Voiceover (Fish Audio S2 Pro, 15s) | ~1-2 credits |
| Music bed (30s) | 4 credits |
A typical product ad set of 4 images, 1 video, 1 UGC clip and 1 voiceover uses roughly 20-30 credits. On the Growth plan (800 credits/month), you can produce 25-40 ad sets per month before needing top-ups.
Step 4: Review and Approve Creatives
Nothing goes live without your approval. This is a hard rule in Super Agent's workflow.
Review process:
- Super Agent presents each creative in the project room.
- You can approve, request changes, or regenerate individual assets.
- For images, you can edit directly in the image workbench: adjust the prompt, change the model, or use draw-to-edit.
- For videos, you can trim, swap the start frame, or change the music.
- For UGC clips, you can swap the creator actor, adjust the script, or change the product placement.
Super Agent learns from your feedback. If you consistently reject certain compositions or tones, it adjusts future generations.
Memory matters: Tell Super Agent once that you prefer clean backgrounds over lifestyle shots for product ads, and it remembers across every future session. View and edit your memory settings in the Super Agent sidebar.
Step 5: Schedule, Publish, or Launch Ads
Once you approve the creatives, Super Agent offers three paths:
Path A: Schedule organic social posts
With the Connectors add-on (EUR 29/month), Super Agent can schedule approved posts to Instagram, Facebook, TikTok, LinkedIn, Threads, and X. Each post goes into your content calendar and publishes at the scheduled time after your approval.
Path B: Launch Meta Ads
Super Agent's Meta Ads integration (also part of the Connectors add-on) lets you:
- Draft a Facebook or Instagram campaign from your approved creatives.
- Review the targeting, budget and creative lineup.
- Launch the campaign in a PAUSED state on Meta.
- After you review and activate, Super Agent monitors spend, reports ROAS, and flags the best and worst performing creative.
Budget changes are capped at 3x per adjustment for safety. Every campaign starts paused so nothing runs without your go-ahead.
Path C: Export for other platforms
If you run ads on TikTok, Google, or other platforms outside Meta, download the approved assets from your project and upload them manually. Super Agent formats exports for the most common aspect ratios (9:16, 1:1, 16:9).
How This Compares to Dedicated Ad Tools
Avocado AI is not a dedicated ad-creative-only platform. It is a creative system that includes ad generation as one workflow among several (Studio for manual work, Flows for repeatable pipelines, Super Agent for autonomous campaigns). Here is how the product ad workflow stacks up against purpose-built alternatives.
| Feature | Avocado Super Agent | AdCreative.ai | Creatify | Arcads |
|---|---|---|---|---|
| Image ad generation | Yes (GPT Image 2.5, Recraft v4.1, others) | Yes (static focus) | Limited | No |
| Video ad generation | Yes (Seedance 2.5, MiniMax, Kling, others) | Limited | Yes (URL-to-video) | Yes (AI actors) |
| UGC / talking-head clips | Yes (UGC studio, up to 30s) | No | Yes (1,500+ avatars) | Yes (300+ actors) |
| Built-in publishing | Yes (6 platforms via Connectors) | No | No | No |
| Meta Ads management | Yes (paused launch, budget, creative rotation) | No | No | No |
| Music and voiceover | Yes (Fish Audio S2 Pro, MiniMax Music 3) | No | Yes (basic TTS) | Yes (basic) |
| Brand consistency system | Brand DNA + visual style locking | Brand templates | Brand kit | Limited |
| Starting price | EUR 99/month (Growth) | $39/month | $33/month | ~$110/month |
| Free tier | No | No | Yes (10 credits) | No |
Where dedicated tools lead: AdCreative.ai scores creative on predicted CTR, which Avocado does not do. Creatify has a larger avatar library (1,500+ vs Avocado's growing actor catalog). Arcads specializes in high-volume UGC testing with 300+ actors and has deeper TikTok-native formatting.
Where Avocado leads: Consolidation. Super Agent generates images, videos, UGC, audio, captions, schedules posts, and manages Meta Ads in one workflow. Teams that currently stitch Creatify for video, AdCreative.ai for statics, and a separate scheduler for publishing can collapse that stack into one credit balance. For a DTC brand running 20-40 ad variations per month, the Growth plan at EUR 99/month often costs less than two separate tool subscriptions.
What Actually Matters
The real bottleneck for ecommerce brands is not generating one ad. It is generating enough variations to test hooks, formats and audiences, then getting those variations live without a three-day approval loop.
Super Agent's value is the loop: generate, review, approve, publish or launch, all in one workspace. You do not export from tool A, resize in tool B, schedule in tool C, and report in tool D. The entire cycle happens in your Avocado project.
If you are running Meta Ads specifically, the paused-launch workflow means you can produce 10 creative variations on Monday, approve 6 of them by Tuesday, and have them testing on Meta by Wednesday morning, all without leaving Avocado.
FAQ
How much does it cost to create product ads with Super Agent?
Super Agent requires the Growth plan at EUR 99/month (800 credits) or Pro at EUR 249/month (2,000 credits). Publishing and Meta Ads require the Connectors add-on at EUR 29/month. A typical product ad set of 4 images, 1 video and 1 UGC clip uses roughly 20-30 credits, so the Growth plan supports 25-40 ad sets per month.
Can I use Super Agent on the Intro or Starter plan?
No. Super Agent is only available on Growth and Pro. Intro (EUR 19.99/month) and Starter (EUR 39/month) include Studio and Flows, which let you create product ads manually, but without the autonomous planning, scheduling and publishing workflow.
Does Super Agent publish ads without my approval?
No. Every publish, schedule, and Meta Ads launch requires explicit approval from you. Campaigns on Meta always start in a PAUSED state. Super Agent can draft and prepare, but nothing goes live until you say so.
What social platforms can Super Agent publish to?
With the Connectors add-on: Instagram, Facebook, TikTok, LinkedIn, Threads, and X. YouTube and Pinterest are not currently supported for publishing.
Can Super Agent create UGC ads with my actual product?
Yes. The UGC studio places your product in the creator actor's hand. It first edits the look with GPT Image 2.5 Flare so the actor appears to hold your real product, then generates the video. You can choose from ready-made actors or use your own look.
How does Super Agent differ from using Studio manually?
Studio gives you individual workbenches (image, video, UGC, audio) where you control each step. Super Agent takes a brief and orchestrates all of those workbenches automatically, adding planning, caption writing, scheduling, and ad management on top. Studio is "you make it." Super Agent is "Avo does it for you."
Can I run ads on platforms other than Meta?
Super Agent's built-in ad management is Meta only (Facebook and Instagram). For TikTok Ads, Google Ads, or other platforms, export the approved creatives from your Avocado project and upload them to the ad platform directly.
What if I need to change a creative after it is scheduled?
You can edit, swap or regenerate any creative in the project before it publishes. Super Agent updates the scheduled post automatically. For Meta Ads, you can add new creatives to an active ad set or pause and replace them entirely.
Start with Avocado AI
If you want one system to create, review, approve and publish product ads for your ecommerce brand, start with Avocado AI. The Growth plan at EUR 99/month gives you Super Agent, 800 credits, and access to every creative tool in one workspace. Add the Connectors add-on for EUR 29/month to unlock publishing, scheduling and Meta Ads.
Check out our pricing for details.
Written by Wanderson Jackson, founder of Avocado AI. I built Super Agent because I wanted a single teammate that could plan, create and ship product ads without me exporting assets between five different tools.